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Desmond Kwadjo Kumi (CEO)

Desmond Kwadjo Kumi is the CEO and lead consultant of DAL Consultancy Company Limited Ghana. He holds a Master of Science (MSc) Degree in Management and Information Studies from Cranfield University, United Kingdom and a Bachelor’s Degree in Computer Science and Mathematics from the University of Ghana, Legon.  He has extensive experience in market research, process modelling and analysis of data using SPSS, STATA, EVIEWS, EPI-INFO, AMOS, LISREL and PLS. He was a visiting lecturer in data analysis at the University of Ghana, Legon, Central University College and Lancaster University Ghana. He has worked as a research and statistics consultant for German International Cooperation (GIZ), Global Fund (World Bank), Decathlon International-Lille France, Geoban Santander Bank- United Kingdom, Kofi Annan International Peacekeeping Training Centre-Accra, Ghana and CDH Financial Holdings Ltd-Accra, Ghana. He has conducted more than 40 surveys/research for clients as lead consultant and co-authored several books and articles including:

 

Data analysis using SPSS (Book)

Mastering Quantitative Data Analysis (Book)

Using MIS for Strategic Planning and Management Control in Tourism Industries (Article)

Health Survey for the Hospitality Industry: An Assessment of Knowledge, Attitudes, and Practices (Article)

Knowledge, Attitudes and Practices Survey on HIV/ TB for Employees of Ghana Water Company Limited (Article)

Mediation role of brand preference on bank advertising and customer loyalty: a developing country perspective (Article)